What is a trademark and when should it be filed?

A trademark is your way of marking your goods (business owner, manufacturer or service provider) in a way that will make it clear to the customer that it is your product or service!

Trademarks can be logos, letters, numbers, words, figures, sounds and under special conditions even color! Registration of the trademark gives you the exclusive right to use the trademark in the category in which the mark is registered,

Thus allowing you to build a reputation and differentiate yourself from the competition. In addition, registration of the mark also serves the consumers and prevents deception. It is also one of your important tools for protecting against the sale of counterfeit products online!


Where to apply for trademark registration

In Israel, applications for registration of a trademark are submitted to the Department of Trademarks, and are awaiting examination on the date of their submission (currently the waiting time is 15-16 months). In the rest of the world, the time frame ranges from 7 to 18 months.

In every application for registration of a trademark, the examiners of the Trademark Authority check the eligibility of applications for registration in accordance with the law and regulations. Thereafter, if the mark is approved and has passed all the conditions and stages of registration, the mark registration will be valid for ten years at a time. After this period it can be renewed for additional periods of ten years each, subject to the payment of a periodic fee every 10 years.


Is trademark protection global or local?

As with patents, designs and other types of intellectual property protections, the protection of a trademark is territorial so that registration only in Israel will be valid only in Israel. For example, if you are selling a product on Amazon, registering a trademark in Israel will not be effective.

Following Israel's accession to the Madrid Protocol, the Israeli applicant can submit an application for international trademark registration, on the basis of a registered trademark or an application for registration of a trademark in Israel, through the Trademark Department, in more than 100 countries around the world. However, not in every situation it will be advisable to register the mark in this way, among other things it depends on the type of product and the goals of the business.

Beyond the above, trademark registration has additional uses in the actual protection of your brand! We will be happy to explain more.


Contact us for a free initial consultation

Our firm has extensive experience in registering trademarks in Israel and around the world. Beyond examining the mark and conducting a professional search of existing databases, we perform the mark registration while adjusting the best type of registration so that your trademark can be enforced most quickly and effectively across the internet thus preventing and stopping infringements of your intellectual property rights.


Contact us now for an initial consultation at no cost and to schedule an appointment - 073-374-5060



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